Sponsorship & event marketing guides
Honest, original guidance — no fabricated stats or case studies. Whether you are selling sponsorships or buying them, start here.
For organizers
How to Get Sponsors for an Event
A practical walkthrough for finding, approaching and securing business sponsors for any kind of event.
Read guideHow to Create Sponsorship Packages
How to structure tiers, benefits and pricing into clear sponsorship packages.
Read guideHow Much to Charge Event Sponsors
A transparent way to think about sponsorship pricing so packages feel fair to organizers and sponsors alike.
Read guideHow to Approach Businesses for Sponsorship
How to identify the right businesses and reach out in a way that encourages a real response.
Read guideIn-Kind Sponsorship Requests
How to request and value sponsorships paid in goods or services instead of cash.
Read guideHow to Market an Event
An event marketing checklist that can support attendance growth and make your event more sponsor-worthy.
Read guideManaging Event Sponsors
How to keep sponsors informed, happy and on track from yes to the closing thank-you.
Read guideSponsor Renewals
A simple rhythm for turning this year's sponsors into next year's commitments.
Read guideThen build your packages free or see what SponsorRally does for organizers.
For sponsors
Finding Events to Sponsor
How businesses can find events that match their audience, location and goals.
Read guideHow to Evaluate Event Sponsorships
A short framework for deciding whether an event sponsorship is worth the investment.
Read guideLocal Sponsorship Opportunities
Why local events are often a strong sponsorship option for a business, and how to find them.
Read guideEvent Sponsorship Budgets
How to set an annual sponsorship budget and split it across events without overspending.
Read guideBenefits of Sponsoring Local Events
What a business actually gets from sponsoring local events — beyond the logo.
Read guideSponsorship Activation Ideas
Practical ways to turn a sponsorship into measurable business results on event day.
Read guideEvent Sponsorship ROI
How to measure the return on an event sponsorship with the numbers you already have.
Read guideRenewing Event Partnerships
How businesses can turn a good sponsorship into a long-term local partnership.
Read guideThen browse events to sponsor or see what SponsorRally does for sponsors.